5 Counties MiDAS
Social Media Strategy & Content

The Brief

Knowing where to focus, before creating a single post

5 Counties MiDAS Driver Training wanted to grow their social media presence but weren't sure which platforms were actually worth the effort. Rather than spreading content across every channel, I was asked to work out where their audience already was — then turn that into a plan they could act on straightaway.

The client supplied the topics they wanted covered; I researched each one and turned it into finished, on-brand content, ready for them to publish.

Approach

Evidence before content

Full Scope

Strategy through to finished assets

• Client & competitor platform audit
• Social media strategy brief
• Content planning framework
• Copywriting for social posts
• Road safety & education graphics
• Seasonal & topical content
• Custom emoji/icon set design
• Email footer banner design

Key Insight

The finding that shaped the strategy

Auditing where existing clients were genuinely active — rather than assuming Instagram was essential because it's popular — showed that effort was better spent on Facebook and Twitter. This single piece of research reframed the whole content plan, saving the client from building a presence on a platform their audience wasn't using.

Process

From brief to published content

The client supplied the topics they wanted covered — road safety guidance, seasonal messages, and engagement content. Each topic was researched, then designed into finished, on-brand assets. All content was handed over for the client to schedule and post themselves.

As this was posted and managed by the client directly, day-to-day performance data sits with them rather than with me — the strategy brief and the finished asset library are the clearest record of the work.

Services Used