A full end-to-end delivery: new logo, complete brand pack, and a 7-page live website for a Mazda specialist garage in Swindon.
The Brief
First Class Services Automotive is a specialist Mazda garage in Swindon. They needed a professional online presence that matched the quality of their work,something that would build trust with new customers and clearly communicate their expertise.
The project covered everything from scratch: a new logo, a full brand identity system, and a live website, with the client owning all assets outright from day one.
Deliverables
Custom HTML & CSS, fully responsive, live and owned by the client
New logo supplied in all formats: PNG, SVG, PDF, and print-ready files
Fonts, colour palette, logo usage guide, tone of voice, and imagery direction
Ready-to-use templates for social and print, abstract and photography styles
Service page PDFs redesigned and reformatted for clarity and brand consistency
Guidance on print specifications for flyers, ensuring files were print-ready
Full Scope
Brand Identity
The brand uses a near-black base with a bold burnt orange primary and sage green accent — communicating strength, professionalism, and trustworthiness.
Process
The project involved three hours of client meetings to understand the business, agree on direction, and sign off at each stage, ensuring the final product truly reflected the client's vision and values.
All assets were handed over with full ownership: the client can work with any designer or developer in the future, or continue with ongoing support.
"We honestly can't recommend Jen from JRoyles Designs highly enough. From the very beginning, she was professional, trustworthy, hardworking, and incredibly reliable throughout the entire process of creating our website.
I wasn't always able to provide detailed instructions or attend every weekly call, most of what I gave her were vague ideas and rough descriptions. Despite that, Jen somehow understood exactly what we wanted and brought everything together perfectly. It genuinely felt like she could see our vision even when we struggled to articulate it ourselves. She worked tirelessly behind the scenes, kept everything running smoothly, and always made us feel confident that we were in safe hands. Her communication, patience, creativity, and attention to detail were outstanding from start to finish.
We are absolutely thrilled with the final website, it exceeded all of our expectations. Jen is truly brilliant at what she does, and you can tell she genuinely cares about her clients and the quality of her work.
We're so grateful for everything she has done and would recommend her to anyone looking for someone talented, dependable, and easy to work with.
She delivered a first-class service, and we mean that wholeheartedly."
— J. Lampard - Fitst Class Services Automotive Ltd
Services Used
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